DIVA POSTER DESIGN
This poster promotes the DIVA cup with the tagline "No Strings Attached," symbolizing freedom from traditional menstrual products. The design highlights the DIVA cup’s practicality, emphasizing its discreet and liberating qualities.
-Graphis International Awards Contestant
PROCESS
Approach
The process began by exploring the tagline both literally and metaphorically. The typography, arranged to form a silhouette of feminine curves, reflects the product’s freedom and flexibility. These design choices capture the essence of the DIVA cup, reinforcing its appeal as a modern, liberating solution.
The designing process was illustrative and manipulated based on proportions. The initial steps were research such as user journey maps, customer webs, and business maps.