ON GOING WORK WITH SPIN MASTER TEAM
I'm currently supporting the Spin Master team across a variety of creative and production needs. This includes designing digital assets, adapting global campaign materials for U.S. retailers, and helping ensure brand consistency across platforms. I’ve had the opportunity to work on key accounts like PAW Patrol, Kinetic Sand, and Monster Jam. Each with its own unique tone, audience, and retail demands. The work is fast-paced and ever-evolving, requiring strong attention to detail, flexibility, and collaboration with multiple stakeholders. It’s been a great opportunity to sharpen my skills in retail-focused creative while contributing to a major player in the toy and entertainment space.
PAMPERS
MONSTER JAM
P&G LPGA
Approach
As I work through this summer internship I will be progressively adding to this page my contributions to the Spin team. Every project on the Spin Master team starts with strategy. Before design even begins, we take time to understand the brand objectives, retail requirements, and audience insights. I contribute by asking the right questions up front—clarifying the problem we’re solving and identifying the most effective visual direction. From there, I develop creative that’s rooted in strategy but tailored for execution, whether it’s adapting global assets or creating something new for U.S. retail. The approach is thoughtful, collaborative, and built to deliver both visually and commercially.